Back to top

Change Starts With Us - what works to reduce bullying?

Anti-Bullying Alliance, with support from O2, publish ‘Change Starts With Us’ report outlining young people’s recommendations for change

In Anti-Bullying Week 2019, we worked with young people to launch our Change Starts With Us Report. Children have set out their recommendations for change from tech companies, government, media, parents and schools, and our  poll suggests that many of them miss school and avoid spending time with friends to escape bullying.

Front cover of the change starts with us report

The survey of over 1,000 11 to 16-year-olds, published by the Anti-Bullying Alliance ahead of Anti-Bullying Week 2019, showed the scale of bullying that children are experiencing on a day-to-day basis, with nearly a quarter (24%) saying they have been bullied once a week or more during the last six months. Nearly one child in every classroom (3%) said they are bullied every day.

One in ten children (11%) said they have missed school due to bullying. Even greater numbers have changed their route to school (14%) and nearly one in five (19%) have steered clear of spending time with friends to avoid being bullied. A similar amount (19%) have avoided social media and online gaming because of bullying, underlining how being bullied as a child can have serious repercussions, often lasting well into adulthood.

Anti-Bullying Week, supported by O2, urged everyone to remember that ‘Change Starts with Us’ underlining how everyday acts like listening to young people, having a conversation, thinking about the impact of our words or stopping before hitting ‘like’ on a hurtful social media post, can all help to reduce bullying.

Children highlighted where they thought change should start, with over three quarters (76%) of those polled saying that social media and gaming platforms should do more to change the way they address bullying, and nearly half (48%) saying their schools should do more. More than four in ten (44%) of children said that the media and influencers had the power to reduce bullying. 

Three quarters (73%) of children said that adults needed to step up to help tackle the problem, and a quarter (25%) said grown-ups were not good role models for online and face-to-face behaviour. Some children reported having seen grown-ups bullying each other either in the community (10%) or online (9%). Nearly a quarter of children (23%) said their parents had not spoken to them about bullying.

children are making negative changes infographic

Working with young people, the Anti-Bullying Alliance and O2 published a report setting out young people’s recommendations about what we can all do to address bullying:

  • Schools and education settings must record how much bullying is taking place and understand the ‘hotspots’ where bullying is more likely to happen, such as the journey to and from school.
  • Social media and online gaming companies should set children’s default privacy settings to the highest level.
  • Media and influencers should use their power responsibly and portray real life rather than an ideal.
  • Parents and carers should attempt to understand the technology that children use, and take time to listen to children.
  • Government and parliamentarians should act as role models in how they treat each other, and fund more training for schools.
  • Children and young people should think about the impact of their words and actions.

24% of children experience bullying at least every week

  • The ‘Change Starts With Us’ report is available below.